Branding for Noir Coffee:

From mind mapping to sketching, to extensive competitor research, I was able to develop an original logo and concept that would eventually progress toward the design of a distinct brand name and visual identity.

After creating the logo for the Noir Coffee brand, I designed a social media campaign intended to mimic present-day small-business advertising efforts. I introduced the brand through the creation of these social media posts, Starting with the photography, all the way down to the hashtag, I wanted to visually introduce the Noir Logo and represent the coffee brand’s target audience.

Through the vinyl fabrication process, I was able to transfer the logo onto a mug prototype. This allowed for a smoother photography process and transformed my concept into a tangible product.